NIKE ASCEND x PICA Film Premiere & Conference
Ta'amu's Playbook: Notes from a Seattle Samoan Football Player - APIA PICTURES
Sponsored by Nike, we examined the integration of athleticism into our academic and professional careers. Pasifik Standard Time is a Pre-conquest Indigenous Cultures and its Aftermath (PICA) and American Ethnic Studies (AES) student co-sponsored event focusing on Pacific Islander Americans in sports, showcasing the film "Alameda Ta'amu's Playbook." This film told the story of Alameda who grew up in the south end of Seattle, attended UW, and went on to play for the NFL. Alameda, as well as the other Nike panelist, shared inspiring stories. They talked about being a minority, whether that may be in their ethnicity or gender, and how that influenced the choices that they made and ultimately got them to where they are today.
Designing the poster, I decided to base it off the actual wave chart for the day of the event, November 9, 2019, shading the time frame 1:00pm to 3:00pm darker so the poster can be a visual means of telling time. Since the wave chart is essentially a time-based occurrence, it is suitable for the title and theme "Pasifik Standard Time." Alameda Ta'amu, as a Husky Football player, was then added as a final touch, adding athleticism to the poster.
PASIFIK STANDARD TIME
Directing the film, "Ta'amu's Playbook: Notes from a Seattle Samoan Football Player," it was an honor to share this story with Alameda. Much love and thanks to his family and the greater Samoan community.
In 2015, it was reported that Samoans are 56 times more likely play football in the NFL than an American non-Samoan. Alameda Ta’amu’s story describes the importance of football to many young Samoan men, the challenges of being a football player, and what happens after the football career is over.
Asian Pacific Islander American (AπA) Pictures
Produced for Department of American Ethnic Studies (UW-Seattle), City of Seattle Department of Neighborhoods, OCA Asian Pacific Advocates—Greater Seattle. Premiered at Kane Hall and Ethnic Cultural Center (UW-Seattle), Seattle, Washington. November 2019, co-sponsored by the 7th annual Pre-conquest Indigenous Cultures and its Aftermath (PICA) and NIKE Ascend, "Pasifik Standard Time” conference, premiered at Wing Luke Museum, Seattle, Washington. Saili Ao Malo Trilogy series focused on Samoan Americans in the Seattle-Tacoma area (third largest Samoan community in the US).
Wave chart for Nov. 9, 2019 at Seattle, WA.
The same curve from the wave chart implemented into design.
PASIFIK STANDARD TIME - 2nd Draft
PASIFIK STANDARD TIME - 3rd Draft
